Online Marketing - We'll get you there.
Online Marketing is also sometimes known as Pay per Click (PPC) or Cost Per Click (CPC) advertising. It covers sponsored links that appear next to search engine results, banner or video advertising across a range of sites, as well as social media advertising on Facebook or Linked In.
Don't get too caught up on the definition, just be assured that if you need an agency to take care (and we do mean 'real care') of your Online Marketing requirements, be they Search Engine Marketing (SEM), Social Media Marketing, or managing banner advertising campaigns.
Several Reseo team members are Google AdWords Professionals and Reseo is a Google Qualified Company - Click here to view our Google Adwords Certified Partner verification.
Search Engine Marketing, or SEM, is a general term an advertising system where you pay a search engine an agreed amount for each click delivered through to your Web site. These ads are text ads with links to your Web site. They are placed near search results or relevant Web site content.
Reseo offer a range of Search Engine Marketing (SEM) to maximise your online advertising exposure. These services include:
- Keyword research
- Pay per click bidding
- Campaign metrics and tracking
Google purchased DoubleClick some time ago and as a result has access to banner advertising promo spots across a vast network of websites, including many household names such as The Age and The Sydney Morning Herald. What this means is that we now have access to advertise, using banners in a variety of shapes and sizes, in image, animation or video format across a vast number of websites.
Not only this, but Google's keyword targeting means that we can target advertising matched to keywords - so if the banner advert is promoting youth fashion clothing, we can target the adverts to appear on sections of sites targeted to young people, or even to content which has keywords asscoiated with youth fashion.
This increases the relevancy of advertising to your target audience, and therefore increases the chances of conversion. It's exciting stuff!
Give us a call on 03 9412 2383 or contact us to find out more!
Advertising across Social Media such as Facebook and LinkedIn is not only one of the most cost effective advertising methods available, the potential and reach of these social networks is huge. Facebook has over 500 million users, with over 8 million users in Australia alone, spending over 8 hours a week on the site.
Reseo can help you set up and run Facebook advertising campaigns that combine highly refined demographic targeting with compelling creative copy. Find out more here.
Contact us now.
If you are looking to generate profitable growth through your website, then contact us now.