Search Engine Marketing Case Studies
A great way to demonstrate our SEM AdWords (PPC) credentials is to show you our achievements with case studies. You'll see below how we've been able to cap or cut costs, and increase click-throughs using our 5 years experience managing Google AdWords SEM accounts.
Google AdWords Case study 1.
Beginning in April this year Reseo took over a Google AdWords SEM campaign from one of our clients and set about improving its ROI. The principle aim was to cap click spend to a level of $1000 per month, increase the Click Through Rate (CTR) and reduce the average Cost Per Click (CPC).
The first chart shows how we more than quadrupled Click Through Rates (CTR) from 1% to nearly 5%.
We have halved the campaign Cost Per Click (CPC) from $0.60c per click to $0.30c per click. In the same period we have almost doubled the amount of clicks the customer receives to the Web site from around 1,700 clicks in April to nearly 3,000 clicks in September 2007.
Conversion rate has also improved over time.
We have managed costs (monthly budget) to average less than $1,000 per month as per the client Brief.
Note: The improvements shown above are not due to seasonal factors; in fact the business in question was in low season during this period.
Google AdWords Case Study 2.
This case was fun. This client operates in a extremely competitve AdWords environment. We had a larger budget to work with, which meant the savings (and the results) we delivered were much bigger.
The first graph shows how we doubled clicks (or website visits) from around 1,200 per month to 2,600 today.
The next graph shows how we kept their costs the same! So far we've doubled traffic and capped costs.
This next graph shows how we doubled Click Through Rate (CTR) from 1.5% to around 3%.
Next up we've managed to more than halve how much they pay for each click from $3.22 to around $1.50 per click!
Finally we've worked with the client to help increase their conversions.
To find out how we can do the same for you and your business, please contact us now.
