BIG google rank shake-up for the world’s most highly prized keyphrase!
Goodness knows what Google’s upto this time! Yesterday I blogged about why Australia’s top ranking website http://www.webprofits.com.au/ ranked 1st for the key phrase “Search Engine Optimisation”.
Today they’re gone!
Outta here!
Yep, Google’s done a serious little dance and pretty much changed the entire top 10 – BUT FOR AUSTRALIAN RESULTS ONLY.
I haven’t had time to analyse the top sites in much detail, suffice to say I can’t for the life of me understand why the websites which now make up the top 10 are there. Most of them are barely on topic and seriously thematically diluted.
Here’s a screen shot of Monday’s results:

Here’s today’s!
Seriously weird stuff going on!
There are two answers.
1. Webprofits and the majority of top sites were either buying links or simply ‘over optimised’ and got busted (copped a ranking penalty).
2. It’s a ranking anomoly (which can happen on occasion) and everything will go back to normal in the next 48 hours.
Let’s wait and see.
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Yeah this is interesting! Results are constantly fluctuating. I would love to see some of these SEO companies take a hit such as Kanga internet, that guy needs to go down.
Sean
Web Design