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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
This week Google announced a controversial new initiative which prevents keyword data showing in Analytics Reports when someone is logged into their Google Account. Google has decided to encrypt their main site using SSL when people are logged in for “privacy reasons” so that people’s search queries can’t be intercepted by nasty hackers and also [...]
Google has recently released a new tool in its Analytics product, which enables you to link your Google Webmaster Tools account to your Google Analytics account. It’s early days yet, but I’d recommend that anyone involved with SEO should use this feature to enable some pretty powerful keyword research. You’ll see why in a minute. [...]
There are lots of things you can track as goals or events from your website through Google Analytics, such as form submissions, downloads or PDF’s, mailto’s etc. One of the really big problems has been tracking phone calls that came through to your business as a result of people seeing your phone number on your [...]
There’s a lot of competition if you’re trying to get people aware of your online competition! I’m constantly amazed at the sheer volume of online competitions running at any one time. Try Googling “online competitions” and flick through sites like Win Free Stuff to see what I mean. Companies usually need a big prize to [...]
Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look for common misspells of a domain name like a well-known brand or product and monetise the domain for profit (or try and install malicious software on your browser). It amazes [...]
The great thing about working in an agency rather than in ‘isolation’ is the access to dozens of analytics accounts. Each month we aggregate customer data from those accounts to ascertain average conversion rates, mobile visitation and various other metrics to try and identify trends over time. I thought I’d share one with you! One [...]
In January 2008, not long after I started blogging for Smart Company, I wrote an article about the impending United States recession, and ultimate GFC based on Google Trends data. After all the recent sharemarket hoo har I thought I’d check to see whether searches for ‘recession’ were on the rise and the short answer [...]
Regular readers will probably know that I have a little online ecommerce business ‘on the side’. It’s a part time thing; I spend maybe an hour or so on it most days, answering emails and packing and sending orders etc. I’ve had the same website design since I began online retailing since 2001. Honestly, even [...]
Google has updated Google Analytics and added some pretty cool new features. As a free tool, it’s seriously powerful and most SME’s (and even really big business) find it’s incredibly useful. Obviously (or maybe not so obviously?) Google Analytics is a lost leader for them, but it is an excellent lead generation mechanism which helps [...]
