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AdWords is a huge product. Not only does it enable you to target people with ads on Google’s search engine when they’re looking for stuff, but also via Google’s Display Network (via text and banner ads, using contentually or managed ad placements), remarketing and YouTube (video ads), just to name a few of the options. [...]
By Chris Thomas Amazon Product Ads Review (and a real life case study) In my last article I spoke about best practice Amazon product page optimisation for gaining higher rankings. That’s fine if you have an Amazon Seller Account but for many Australian businesses it’s hard to create a fully operational Amazon Seller Account if [...]
Social sharing is becoming an increasingly important factor in helping your ranking positions. Search Engines have been factoring social ‘signals’ into their algorithms for quite sometime to help determine ranking, and reward relevant and popular content. I know that many websites (like Pinterest for example) use ‘Rel=Nofollow’ tags to stop ‘link authority’ passing back to [...]
A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
This week Google announced a controversial new initiative which prevents keyword data showing in Analytics Reports when someone is logged into their Google Account. Google has decided to encrypt their main site using SSL when people are logged in for “privacy reasons” so that people’s search queries can’t be intercepted by nasty hackers and also [...]
Google has recently released a new tool in its Analytics product, which enables you to link your Google Webmaster Tools account to your Google Analytics account. It’s early days yet, but I’d recommend that anyone involved with SEO should use this feature to enable some pretty powerful keyword research. You’ll see why in a minute. [...]
There are lots of things you can track as goals or events from your website through Google Analytics, such as form submissions, downloads or PDF’s, mailto’s etc. One of the really big problems has been tracking phone calls that came through to your business as a result of people seeing your phone number on your [...]
There’s a lot of competition if you’re trying to get people aware of your online competition! I’m constantly amazed at the sheer volume of online competitions running at any one time. Try Googling “online competitions” and flick through sites like Win Free Stuff to see what I mean. Companies usually need a big prize to [...]
Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look for common misspells of a domain name like a well-known brand or product and monetise the domain for profit (or try and install malicious software on your browser). It amazes [...]
The great thing about working in an agency rather than in ‘isolation’ is the access to dozens of analytics accounts. Each month we aggregate customer data from those accounts to ascertain average conversion rates, mobile visitation and various other metrics to try and identify trends over time. I thought I’d share one with you! One [...]
