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Online Reputation Management and Brand Building – Build Thy Brand Guest article by Dejan SEO Online branding and reputation management are important factors for online success. Web is a super fast highway that keeps getting faster and faster, the easiest and fastest way to get the word out on a new product, service or anything [...]
The best way to find out how your print ad’s are performing for an online store is to create a special URL which is unique to your Newspaper Ad, which people will type in directly in response to seeing it! So for example, you could create a url which provides some kind of incentive to [...]
Part two this week focuses on Goal funnels tracking in Google Analytics.Goal Funnels are really useful because they allow you to track progress through a shopping cart for example. So in the example above, we’re losing 39% or 317 potential customers at the final stage of the check-out process. This kind of information allows you [...]
Google Analytics is such an easy and powerful website performance reporting tool. It can be very powerful indeed, although there are some limitations compared to the very expensive ‘paid’ solutions (like Omniture for example). But when you link Google analytics with other tools Google offers like Google Site Search you’ll discover interesting insights into how [...]
I’ve touched on Analytics before, but I want to get into it in a little more detail because it’s a brilliant way that you can maximise the revenue your website makes for your business. We know that Google Analytics is a great tool; it’s big on features, and really, really low on cost. That’s because [...]
I’m going to give Google a plug today, I think they deserve it. For a while now we’ve been playing around with Google analytics. And what an amazingly powerful system of website performance reporting it is! Best of all, it’s free. Most of you who own or run a website would have seen some form [...]
