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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow – AdWords, Google’s come storming back with Google + (Google Plus) Project. All this comes after the ‘failure’ of Google Buzz; its first attempt at creating its own social networking platform. My thoughts after an initial look [...]
More advanced Remarketing strategies! Last year I did a post on remarketing which, for those that missed it, talked about how remarketing works and some advanced strategies you might consider when marketing online. Just to recap the basics, remarketing is a product Google offers which enables you to market to people who have previously visited [...]
