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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
Over Christmas I succumbed and bought an iPad 2. It’s a great little gadget and I’m really enjoying both for business and pleasure… as are the kids. On the weekend I decided to do some online shopping on the thing as I needed some new jeans. Pretty simple. Now, I guess like most people, I [...]
There are lots of things you can track as goals or events from your website through Google Analytics, such as form submissions, downloads or PDF’s, mailto’s etc. One of the really big problems has been tracking phone calls that came through to your business as a result of people seeing your phone number on your [...]
The great thing about working in an agency rather than in ‘isolation’ is the access to dozens of analytics accounts. Each month we aggregate customer data from those accounts to ascertain average conversion rates, mobile visitation and various other metrics to try and identify trends over time. I thought I’d share one with you! One [...]
Adding urgency to your offers is a sensational way to improve conversions. Very few online retailers here in Australia use any form of urgency with their online offers. There are some notable exceptions, Kogan being one. Kogan use a cool feature called ‘LivePrice’ which puts quite a bit of urgency around the sale. Here’s how [...]
Regular readers will probably know that I have a little online ecommerce business ‘on the side’. It’s a part time thing; I spend maybe an hour or so on it most days, answering emails and packing and sending orders etc. I’ve had the same website design since I began online retailing since 2001. Honestly, even [...]
I stumbled across a really neat idea this week from the General Pants Facebook Fan Page wall…. The question they asked was simple. When you’re looking at product images of their products, which do you prefer? A model wearing the outfit or a mannequin? It jumped out at me because I’m pretty passionate about ecommerce [...]
Had the honour of judging the Smartcompany ecommerce awards this week. The standard of entries was incredible and it was really hard to pick a winner! The site that got its nose in front was www.supre.com.au. The two other finalist sites were www.ozhut.com.au and www.redbubble.com.au. One thing I liked about Supré was their persona based [...]
You should always be working to improve conversion rates and there are lots of techniques and tools you can use (some expensive, some cheap, some free) to continuously improve your online sales performance. The first step should always be a review of your checkout process goal funnel. Most people have Google Analytics reporting, and it’s [...]
Dedicated landing pages are often used by internet marketers when they’re promoting a specific campaign. I’m sure you’ve all seen one; they usually take the form of either an extremely long sales letter with an “eye catching” benefit dripping headline, or a short, sharp sales page with some benefits and a lead capture form. Traffic [...]
