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Offers help you sell more stuff. They’re most often used just to get people to put something in a shopping cart! But used judiciously through an ecommerce process, strategically placed offers can also be used to increase the Average Order Value (AOV) of your customer’s shopping basket which is a good thing for your bottom [...]
Someone asked me recently how to wring every single last little drop of revenue from their website. So it got me thinking about every page on a website and how it could be monetised. There was the usual ‘hey, we could put an AdSense Ad on this page’ and an ‘Affiliate link on that page’ [...]
Coupon Codes sound great in theory; you can offer a short or long term discount, rewarding your existing customers or attracting new ones. You can see one in action on the new General Pants Online Store: But for the most part, I reckon coupon codes, vouchers, promo-codes, call them what you will, do your online [...]
Adding some levity during the ecommerce process is a great way to build trust and improve your online sales. One example which springs to mind is Virgin, who have created an upbeat, fun and cheeky style to their online experience for users. I like their conversational style; it’s certainly not stuffy! Here’s an example during [...]
Improving your website conversion rate is something everyone should be constantly working on. Obviously, lots of people in our industry bang on about the importance of A/B split testing and Multivariate testing as tools to lift Conversion rates. And more often than not, these systems work. But there are factors which can come into play [...]
When you think about it, your website is a black hole isn’t it! Someone visits your site but you’re not sure what they actually do when they arrive, or why they leave. Google Analytics can tell you quite a bit, but not the whole story. This week, I’ll show you a tool which will help [...]
I guess everyone knows it’s easier to make more money from existing customers than to entice new ones. So if you’re into online sales and eCommerce lets explore ways to get some repeat custom from those fabulous customers of yours! Your fulfillment process probably goes something like this: 1. Order comes in2. Order get processed [...]
This year the really big trend by online businesses in Australia has been towards landing page optimisation and testing. As usual, we’re about 12 months behind the US and Europe, who have always been the ‘early adopters’. For the big offshore sites, their SEO strategies have matured; they’re ranking highly for targeted traffic and their [...]
A few years ago I stumbled across a fascinating website from a New Zealand gentleman called Sean D’Souza. Sean’s website is http://www.psychotactics.com and he offers another perspective on marketing from a psychological perspective. One of the marketing techniques Sean promotes is the idea of the Power of ‘3’s; it’s something I’ve never forgotten and I [...]
By Chris Thomas – GM – ReseoLast week I blogged about creating hot headlines to improve your online sales. For this installment it seems logical to put the spotlight on product descriptions! How important are they? The answer is “very!” In a recent online retail customer experience survey it was found that around 60% of [...]
