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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
Over Christmas I succumbed and bought an iPad 2. It’s a great little gadget and I’m really enjoying both for business and pleasure… as are the kids. On the weekend I decided to do some online shopping on the thing as I needed some new jeans. Pretty simple. Now, I guess like most people, I [...]
There’s a lot of competition if you’re trying to get people aware of your online competition! I’m constantly amazed at the sheer volume of online competitions running at any one time. Try Googling “online competitions” and flick through sites like Win Free Stuff to see what I mean. Companies usually need a big prize to [...]
Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look for common misspells of a domain name like a well-known brand or product and monetise the domain for profit (or try and install malicious software on your browser). It amazes [...]
The great thing about working in an agency rather than in ‘isolation’ is the access to dozens of analytics accounts. Each month we aggregate customer data from those accounts to ascertain average conversion rates, mobile visitation and various other metrics to try and identify trends over time. I thought I’d share one with you! One [...]
Regular readers will probably know that I have a little online ecommerce business ‘on the side’. It’s a part time thing; I spend maybe an hour or so on it most days, answering emails and packing and sending orders etc. I’ve had the same website design since I began online retailing since 2001. Honestly, even [...]
I’ll start by stating the bleeding obvious. YouTube gets a lot of traffic. I tend to take notice of websites which receive a lot of traffic, simply because I can plonk marketing messages in front of people on behalf of other people. If you’re an advertising DIY’er, YouTube offers quite a few ways for you [...]
The demographic targeting options available to you in Facebook are really only limited to your imagination. No mucking around this week, let’s explore some possibilities… If you sell Rolex watches, would you be interested in advertising to people who were males aged over 40 who told you they ‘like’ expensive, luxury cars? I know I [...]
I’ve written quite a bit about coupon codes and affiliate marketing over the years and I quickly wanted to share an experience with the website www.Retailmenot.com. About a year ago I decided to try out a coupon-code offer for my (secret ‘other life’) personal online business with Retail Me Not, mainly because in my experience [...]
One question I get asked all the time by customers who are thinking of opening an online store is, “How should I fulfil orders?” Many ecommerce businesses start out as bricks and mortar stores before deciding to go online. They already have warehousing and distribution systems for their store(s), so it’s not a big leap [...]
