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One question I get asked all the time by customers who are thinking of opening an online store is, “How should I fulfil orders?” Many ecommerce businesses start out as bricks and mortar stores before deciding to go online. They already have warehousing and distribution systems for their store(s), so it’s not a big leap [...]
I stumbled across a really neat idea this week from the General Pants Facebook Fan Page wall…. The question they asked was simple. When you’re looking at product images of their products, which do you prefer? A model wearing the outfit or a mannequin? It jumped out at me because I’m pretty passionate about ecommerce [...]
I discovered a great resource this week, www.reelseo.com which as its name suggests is a blog all about video for the web. They’ve been calling this year ‘the year of the Smartphone’ since about 2008 when the first iPhone’s came out. It’s telling that people are consuming video content about 25% more on their mobiles [...]
Adding some levity during the ecommerce process is a great way to build trust and improve your online sales. One example which springs to mind is Virgin, who have created an upbeat, fun and cheeky style to their online experience for users. I like their conversational style; it’s certainly not stuffy! Here’s an example during [...]
As we hurtle along at breakneck speed in the online world, the battle is well and truly on between Google and the new Yahoo and Microsoft merged entity. Both companies are trying to win the hearts and minds of users by offering more and more features to build and maintain user loyalty. Just look at [...]
Shopping aggregator or comparison shopping sites are big business. Research conducted a few years ago now showed that in the United States nearly 50% of consumers went to an aggregator site before making an online purchase. What the percentage is in Australia I can’t say, but it does seem that although Australian’s love their brands, [...]
OK, this is a question and a topic which I’ve avoided answering for years, simply because it’s an absolute minefield! There are so many carts available with various levels of functionality that critiquing them all will simply take a life-time. Add to the fact that every business has different requirements means that unless you spend [...]
I guess everyone knows it’s easier to make more money from existing customers than to entice new ones. So if you’re into online sales and eCommerce lets explore ways to get some repeat custom from those fabulous customers of yours! Your fulfillment process probably goes something like this: 1. Order comes in2. Order get processed [...]
Some fine e-commerce examples this week! Isn’t it easy to get caught up with our own websites and get too close! Trees through the forest and all that. Sometimes it’s a good idea to step back, smell the roses and have a look to see what your competitors and other industry websites are up to. [...]
Telstra spent a bit of money on the weekend down here in Melbourne Town. It took out a full “Special Advertising Feature” which was wrapped around The Saturday Age’s newspaper’s business section. In spite of the fact it was an “advertising feature”, it was an interesting read about a fascinating ‘new’ piece of technology. QR [...]
