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If you have a small, medium or large business which has a physical location (or locations) you’ve probably taken advantage of Google’s free ‘Places’ feature. It enables you to claim your business, pop up some pictures, add a bit of a description around your business and even upload some videos as well. It’s felt by [...]
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow – AdWords, Google’s come storming back with Google + (Google Plus) Project. All this comes after the ‘failure’ of Google Buzz; its first attempt at creating its own social networking platform. My thoughts after an initial look [...]
Google has updated Google Analytics and added some pretty cool new features. As a free tool, it’s seriously powerful and most SME’s (and even really big business) find it’s incredibly useful. Obviously (or maybe not so obviously?) Google Analytics is a lost leader for them, but it is an excellent lead generation mechanism which helps [...]
The demographic targeting options available to you in Facebook are really only limited to your imagination. No mucking around this week, let’s explore some possibilities… If you sell Rolex watches, would you be interested in advertising to people who were males aged over 40 who told you they ‘like’ expensive, luxury cars? I know I [...]
The bigger Facebook gets the more confusing it’s becoming for people who use it. There are two main areas which need to be urgently addressed by Facebook; in particular (Facebook Check In’s) which in many cases is getting out of control, and Fan Page confusion regarding fake Facebook Pages. Let’s first look at the disaster [...]
I’m disappointed with myself for not picking the launch of Google’s new Google +1 (pronounced, ‘Plus One’) button. It is such an obvious thing for Google to do and looking at it now, I’m wondering what took them so long? As reported yesterday, Google’s +1 buttons which will appear next to search results and Google [...]
Patrick Stafford wrote a great piece yesterday in SmartCompany on the rise and rise of location based marketing. It’s a really important read for folks who have local businesses. Another guy who really knows his stuff about location based marketing and Facebook is Ed Dale. Dale posted a really interesting ‘find’ yesterday on his Facebook [...]
I stumbled across a really neat idea this week from the General Pants Facebook Fan Page wall…. The question they asked was simple. When you’re looking at product images of their products, which do you prefer? A model wearing the outfit or a mannequin? It jumped out at me because I’m pretty passionate about ecommerce [...]
There have been more announcements from Google this last week as the Search Engine behemoth plays catch up with Facebook, local, mobile check-in’s and ratings. Before I talk about Google’s new announcements, let’s go back a few steps in an attempt to create a big picture view of what’s happening, with a little bit of [...]
Facebook Ads provide incredible reach to a targeted audience which can’t be matched by any other online (or offline) advertising system. Unless you’ve been living quietly in a cupboard, you’ll already know there a lot of people using Facebook and they spend a lot of time there. Here are some very recent stats from Facebook [...]
