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This week Google announced a controversial new initiative which prevents keyword data showing in Analytics Reports when someone is logged into their Google Account. Google has decided to encrypt their main site using SSL when people are logged in for “privacy reasons” so that people’s search queries can’t be intercepted by nasty hackers and also [...]
Google has recently released a new tool in its Analytics product, which enables you to link your Google Webmaster Tools account to your Google Analytics account. It’s early days yet, but I’d recommend that anyone involved with SEO should use this feature to enable some pretty powerful keyword research. You’ll see why in a minute. [...]
There’s a lot of competition if you’re trying to get people aware of your online competition! I’m constantly amazed at the sheer volume of online competitions running at any one time. Try Googling “online competitions” and flick through sites like Win Free Stuff to see what I mean. Companies usually need a big prize to [...]
Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look for common misspells of a domain name like a well-known brand or product and monetise the domain for profit (or try and install malicious software on your browser). It amazes [...]
In January 2008, not long after I started blogging for Smart Company, I wrote an article about the impending United States recession, and ultimate GFC based on Google Trends data. After all the recent sharemarket hoo har I thought I’d check to see whether searches for ‘recession’ were on the rise and the short answer [...]
Regular readers will probably know that I have a little online ecommerce business ‘on the side’. It’s a part time thing; I spend maybe an hour or so on it most days, answering emails and packing and sending orders etc. I’ve had the same website design since I began online retailing since 2001. Honestly, even [...]
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow – AdWords, Google’s come storming back with Google + (Google Plus) Project. All this comes after the ‘failure’ of Google Buzz; its first attempt at creating its own social networking platform. My thoughts after an initial look [...]
Google has updated Google Analytics and added some pretty cool new features. As a free tool, it’s seriously powerful and most SME’s (and even really big business) find it’s incredibly useful. Obviously (or maybe not so obviously?) Google Analytics is a lost leader for them, but it is an excellent lead generation mechanism which helps [...]
You might recall a couple of months ago I was pondering the future of SEO, especially in light of the incredible popularity of Apps and the devices that support them. There have been over 9.9 Billion Apple App downloads – up from 7 billion that was reported in January and that doesn’t count at least [...]
I’ll start by stating the bleeding obvious. YouTube gets a lot of traffic. I tend to take notice of websites which receive a lot of traffic, simply because I can plonk marketing messages in front of people on behalf of other people. If you’re an advertising DIY’er, YouTube offers quite a few ways for you [...]
