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You’re probably aware of the recent black hat JC Penny fiasco. Before I get onto a couple of basic and easy ‘white-hat’ link building tactics, I want to add some thoughts on JC Penny. Google’s head of web spam Matt Cutts, loves these stories – it gives him an excuse to make an example out [...]
Let’s face it, for most of us, link building is a time consuming and (sometimes) soul destroying past-time! (I have to say though, I actually really enjoy it! – But I’m a bit weird like that). But that’s enough about me. I think that if you’re an online retailer, you might want consider investing some [...]
Personally, I really like “pingbacks” as a link building strategy, simply because done properly it genuinely adds value to your own blog and other people’s blogs and it isn’t a spam technique! I did touch on this topic a while ago in my “link to others to get traffic” blog but I’d like to expand [...]
Happy Spring. Ah… the old link buying debate – it never seems to go away. Before I answer the question, I’ll put a little context around the importance of links pointing to your website. I know many of you already understand why they’re important to your search engine rankings, but it’s always helpful to do [...]
Since the dawn of time, people have tried to cut corners by cheating to get an unfair advantage in nearly all aspects of life, business, pleasure and sport. I suppose it could be argued that cheating is just a form of systems testing. Someone tries to beat the system and someone else tries to either [...]
Yesterday I had one of those embarrassing moments most of us have experienced in the course of our working lives. I visited a porn site at work. It was a total accident (really, it was) and it happened from a very unlikely source. But more on that later… When you operate a blog, you can [...]
