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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
There are lots of things you can track as goals or events from your website through Google Analytics, such as form submissions, downloads or PDF’s, mailto’s etc. One of the really big problems has been tracking phone calls that came through to your business as a result of people seeing your phone number on your [...]
If you have a small, medium or large business which has a physical location (or locations) you’ve probably taken advantage of Google’s free ‘Places’ feature. It enables you to claim your business, pop up some pictures, add a bit of a description around your business and even upload some videos as well. It’s felt by [...]
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow – AdWords, Google’s come storming back with Google + (Google Plus) Project. All this comes after the ‘failure’ of Google Buzz; its first attempt at creating its own social networking platform. My thoughts after an initial look [...]
With the NBN (National Broadband Network) rolling out we’re all (eventually) going to enjoy much faster internet connection speeds in the not too distant future. Both download and upload speeds will be pretty fast. That’s the theory anyway. With faster internet speeds I think the uptake of ‘cloud’ based services will be exponential. There’s been [...]
The bigger Facebook gets the more confusing it’s becoming for people who use it. There are two main areas which need to be urgently addressed by Facebook; in particular (Facebook Check In’s) which in many cases is getting out of control, and Fan Page confusion regarding fake Facebook Pages. Let’s first look at the disaster [...]
Patrick Stafford wrote a great piece yesterday in SmartCompany on the rise and rise of location based marketing. It’s a really important read for folks who have local businesses. Another guy who really knows his stuff about location based marketing and Facebook is Ed Dale. Dale posted a really interesting ‘find’ yesterday on his Facebook [...]
