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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
The great thing about working in an agency rather than in ‘isolation’ is the access to dozens of analytics accounts. Each month we aggregate customer data from those accounts to ascertain average conversion rates, mobile visitation and various other metrics to try and identify trends over time. I thought I’d share one with you! One [...]
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow – AdWords, Google’s come storming back with Google + (Google Plus) Project. All this comes after the ‘failure’ of Google Buzz; its first attempt at creating its own social networking platform. My thoughts after an initial look [...]
You might recall a couple of months ago I was pondering the future of SEO, especially in light of the incredible popularity of Apps and the devices that support them. There have been over 9.9 Billion Apple App downloads – up from 7 billion that was reported in January and that doesn’t count at least [...]
There have been more announcements from Google this last week as the Search Engine behemoth plays catch up with Facebook, local, mobile check-in’s and ratings. Before I talk about Google’s new announcements, let’s go back a few steps in an attempt to create a big picture view of what’s happening, with a little bit of [...]
I discovered a great resource this week, www.reelseo.com which as its name suggests is a blog all about video for the web. They’ve been calling this year ‘the year of the Smartphone’ since about 2008 when the first iPhone’s came out. It’s telling that people are consuming video content about 25% more on their mobiles [...]
I guess it’s fair to say that Mobile Advertising is still in its infancy, but its growing fast and definitely something to keep your eye on. Let’s look at some stats before we make a decision whether to set sail: Wikipedia notes that there are currently 3 billion handsets globally – and they out-number computers [...]
This week I intended to update you on the Google mobile advertising experiment, but I blog more confused today than last week. Just to re-cap, I bought a new iPhone, and created my first Google Mobile Ad to see what it would look like and where it would appear. So far, I haven’t been able [...]
Raced out last Friday and bought a new iPhone. I had to really; its part of the job these days! After sorting out a few teething problems, its been a really interesting opportunity to finally see how local search listings are displayed on a mobile device. The iPhone nicely blends your GPS position on the [...]
The iPhone Bandwagon. All aboard! Ahhhh. The Apple iPhone. It’s here at last! All hail! There’s a fair bit of hoopla around it isn’t there? As I see it, if there’s a bandwagon rolling past, why not jump on for the ride. Let’s make this a fun trip! To date the iPhone been running on [...]
