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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
Regular readers will probably know that I have a little online ecommerce business ‘on the side’. It’s a part time thing; I spend maybe an hour or so on it most days, answering emails and packing and sending orders etc. I’ve had the same website design since I began online retailing since 2001. Honestly, even [...]
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow – AdWords, Google’s come storming back with Google + (Google Plus) Project. All this comes after the ‘failure’ of Google Buzz; its first attempt at creating its own social networking platform. My thoughts after an initial look [...]
Google has updated Google Analytics and added some pretty cool new features. As a free tool, it’s seriously powerful and most SME’s (and even really big business) find it’s incredibly useful. Obviously (or maybe not so obviously?) Google Analytics is a lost leader for them, but it is an excellent lead generation mechanism which helps [...]
I get it that not everyone owns an iPhone or smartphone, but there are a lot of people who do, and they’re using their smartphones for business and pleasure (as well as making the odd phone call). With the proliferation of iPhone ‘apps’ available from the itunes store, many app developers have allowed space for [...]
I guess it’s fair to say that Mobile Advertising is still in its infancy, but its growing fast and definitely something to keep your eye on. Let’s look at some stats before we make a decision whether to set sail: Wikipedia notes that there are currently 3 billion handsets globally – and they out-number computers [...]
Author: Chris Thomas on 11 September 2009 Media buying can be an expensive business, especially when you’re going through an agency. Frankly, it’s not an area that I have specialised in in the past, mainly because banner Ad’s are notoriously bad for online sales. But it’s one that’s become more accessible to all of us [...]
I’ve never seen a Google AdWords campaign that can’t be improved, and we’ll often restructure existing campaigns to help maximise the ROI of the account. Most people often set up their Google AdWords campaigns using the one campaign and one AdGroup with (in some cases) hundreds of broad matched keywords all delivering traffic to the [...]
Annemarie Hunter – Search Marketing Specialist We frequently recommend our clients run a paid search (PPC) campaign prior to optimising their website for SEO. The information and insights gained from PPC, specifically Google Adwords, are invaluable for the long-term success and effectiveness of a search engine optimisation strategy. Keyword Research & RefinementUsing Keyword Research tools [...]
A common question often asked in online marketing is whether or not to continue using paid search if you’re already achieving top organic search rankings. Why would you pay for traffic when you’re already in position 1 or 2? There are in fact a number of key benefits and sound arguments for keeping your paid [...]
