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By Chris Thomas Amazon Product Ads Review (and a real life case study) In my last article I spoke about best practice Amazon product page optimisation for gaining higher rankings. That’s fine if you have an Amazon Seller Account but for many Australian businesses it’s hard to create a fully operational Amazon Seller Account if [...]
Social sharing is becoming an increasingly important factor in helping your ranking positions. Search Engines have been factoring social ‘signals’ into their algorithms for quite sometime to help determine ranking, and reward relevant and popular content. I know that many websites (like Pinterest for example) use ‘Rel=Nofollow’ tags to stop ‘link authority’ passing back to [...]
Author: Chris Thomas I’m a really big fan of responsive design on a whole bunch of levels. One of the great things about responsive design is that no matter what device you’re using to view a responsively designed webpage you probably won’t even know you’re looking at one! Why? Well that’s the great trick to [...]
Author: Chris Thomas It still amazes me how many major brands are not owning their Google Places listings. Bunnings, Mitre10 and a ton of other big brands should really be getting on top of this. Some already have, so ‘hat’s off’ to the agency that looks after Harvey Norman. All the Google Places listing for [...]
I’m going to give away a small SEO secret this week. I know it sounds odd, but you can use banners as a very effective link building technique for SEO. Before I start, let me be clear, you need to be careful and you need to be ethical. Please ensure you adhere to Google’s Webmaster [...]
Google has recently released a new tool in its Analytics product, which enables you to link your Google Webmaster Tools account to your Google Analytics account. It’s early days yet, but I’d recommend that anyone involved with SEO should use this feature to enable some pretty powerful keyword research. You’ll see why in a minute. [...]
Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look for common misspells of a domain name like a well-known brand or product and monetise the domain for profit (or try and install malicious software on your browser). It amazes [...]
You may (or may not) have noticed that Google’s recently started showing what I’d describe as “Mega-Sitelinks”. Say it loud and say it s-l-o-w. The official name is Expanded Sitelinks, but I like mine better. Anyway, here’s how they look (mainly on brand related search terms): Whenever Google changes something, you may have noticed us [...]
Regular readers will probably know that I have a little online ecommerce business ‘on the side’. It’s a part time thing; I spend maybe an hour or so on it most days, answering emails and packing and sending orders etc. I’ve had the same website design since I began online retailing since 2001. Honestly, even [...]
Google has updated Google Analytics and added some pretty cool new features. As a free tool, it’s seriously powerful and most SME’s (and even really big business) find it’s incredibly useful. Obviously (or maybe not so obviously?) Google Analytics is a lost leader for them, but it is an excellent lead generation mechanism which helps [...]
