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Blacked out avatars and profile pictures have emerged all over Twitter, Facebook, MySpace and other popular social media sites in protest over the New Zealand government’s internet regulation laws. This ‘Internet Blackout’, the brainchild of the Creative Freedom Foundation, has attracted international attention in its response to a proposed amendment to New Zealand’s copyright law. [...]
Remember the game of trying to secure your new domain name? It can be a frustrating business! Your scenario probably goes something like this: you’ve sat around the kitchen table and come up with the perfect business name, then raced off down your state’s Office of Small Business (or ASIC) and spent a few bucks [...]
It’ll be interesting to see whether Australia heads into recession in 2009. Personally I reckon we’ll have a little bit of a slow down, but I’ve been known to get it wrong trying to read the tea leaves. For us in online marketing, this could well be the first serious down-turn we’ll experience. The dot [...]
With thanks to Amanda Gome (and the fine folks at the Victorian State Government), I was kindly invited to speak at the Energise Enterprise event at the Melbourne Town Hall yesterday. I spoke with Peter Williams, (Eclipse) Jason West (Websalad) and Amanda Gome (SmartCompany). It was quite a tough assignment. 4 huge topics, in 10 [...]
Your site will succeed if you follow some or all of the following online marketing basics. This brief outline will help you achieve the two most important aspects to online success, getting traffic, and getting the results from your site you should expect. 1. Get found! Decide what it is you want your website to [...]
A couple of weeks ago, I was up at the Gold Coast for my brother’s 40th. For me, it was a whirlwind trip – and, like most interstate travelers, I went through the usual booking process, jumped online, compared a few prices, checked out the schedules and ended up booking the flight up and back [...]
Blogs are a relatively cheap method to drive traffic to your website. By utilising free blogging software such as Blogger or WordPress the only expense is the time it takes to set it up and begin populating the blog with content. Benefits at a glance Great way to create and share content It puts you [...]
Many companies make a fortune creating Google Ad’s and bidding on competitors brands. A good example is Ksubi, a global designer clothing manufacturer and online retailer. Here’s a screenshot from Google showing brand bidding in all its glory. Fortunately many companies have already lodged their Trademarks with Google, so that Google removes competitors bidding on [...]
Ok, today Google’s rolled out a big change to its local results. If your a local business & you’re not registered for local search – you better get a move on! Here’s what’s happened… Yesterday, Google local map results looked a lot like this: Today they’re looking like this: Not only that, in the ‘old [...]
If it hasn’t already, it’s becoming pretty clear that the US will go into recession in 2008. Mind boggling amounts of cash have been lost through the subprime mess and with the bad news coming out of the large American banks on an almost daily basis it’s created perfect ‘doom and gloom’ media fodder. It [...]
