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A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as Telstra and a handful of others. But QR codes seem to have come of age, and they’re [...]
Over Christmas I succumbed and bought an iPad 2. It’s a great little gadget and I’m really enjoying both for business and pleasure… as are the kids. On the weekend I decided to do some online shopping on the thing as I needed some new jeans. Pretty simple. Now, I guess like most people, I [...]
There are lots of things you can track as goals or events from your website through Google Analytics, such as form submissions, downloads or PDF’s, mailto’s etc. One of the really big problems has been tracking phone calls that came through to your business as a result of people seeing your phone number on your [...]
Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look for common misspells of a domain name like a well-known brand or product and monetise the domain for profit (or try and install malicious software on your browser). It amazes [...]
You may (or may not) have noticed that Google’s recently started showing what I’d describe as “Mega-Sitelinks”. Say it loud and say it s-l-o-w. The official name is Expanded Sitelinks, but I like mine better. Anyway, here’s how they look (mainly on brand related search terms): Whenever Google changes something, you may have noticed us [...]
Adding urgency to your offers is a sensational way to improve conversions. Very few online retailers here in Australia use any form of urgency with their online offers. There are some notable exceptions, Kogan being one. Kogan use a cool feature called ‘LivePrice’ which puts quite a bit of urgency around the sale. Here’s how [...]
I stumbled across a really neat idea this week from the General Pants Facebook Fan Page wall…. The question they asked was simple. When you’re looking at product images of their products, which do you prefer? A model wearing the outfit or a mannequin? It jumped out at me because I’m pretty passionate about ecommerce [...]
Great website design has never been more important. If you regularly use Google, you’ve probably already noticed that you can preview web pages before you visit them, just by rolling your mouse over the results (or clicking the small magnifying glass next to a search result). This is Google Quickview in action. Here’s an example [...]
