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Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look for common misspells of a domain name like a well-known brand or product and monetise the domain for profit (or try and install malicious software on your browser). It amazes [...]
I’ll start by stating the bleeding obvious. YouTube gets a lot of traffic. I tend to take notice of websites which receive a lot of traffic, simply because I can plonk marketing messages in front of people on behalf of other people. If you’re an advertising DIY’er, YouTube offers quite a few ways for you [...]
I discovered a great resource this week, www.reelseo.com which as its name suggests is a blog all about video for the web. They’ve been calling this year ‘the year of the Smartphone’ since about 2008 when the first iPhone’s came out. It’s telling that people are consuming video content about 25% more on their mobiles [...]
Creating online videos is a very powerful way to help sell your products or services online. The reason is that more than anything else, it creates an emotional connection with your products and helps people get to know, like and trust you. I guess the problem most of us have is actually getting started when [...]
The other night I was watching a local TV show on Australia’s ABC network, The 7.30 Report. It reported about how Leader of the the Labor Party, Kevin Rudd wasn’t ranking very well at YouTube for a search on “Kevin Rudd”. Those ‘crazy, mad-cap’ comedians, The Chaser’s Video had the number one rank. That’s not [...]
