Link to others to get traffic, but be warned!
Yesterday I had one of those embarrassing moments most of us have experienced in the course of our working lives.
I visited a porn site at work.
It was a total accident (really, it was) and it happened from a very unlikely source.
But more on that later…
When you operate a blog, you can set up trackbacks or pings. Basically what this means is you can allow other web pages which link to yours to be displayed as a link, usually at the bottom of your post.
It’s a method of displaying links from other web pages which reference your article as a form of citation.
Here’s an example on our blog (See under “Links to this Post:”):
Of course I visited the link to see what context the person who linked to my article used to reference my post. That person’s website then received another visitor (me). Other people who read my post may have also visited the link to learn more about the topic I was writing about (more visitors).
From a pure SEO perspective, I’ve often recommended that it’s better not to link to other websites as it can drain your Page Rank as you pass some of your website’s authority to the site you’re linking to.
But in this case, I think it can be useful to link to others to gain targeted traffic.
I presume, (but haven’t had time to check), that all the other blogging software vendors do the same.
But back to the porn site.
I visited the Google Analytics Blog, looking for more information about setting up analytics in Blogger (something I should have done ages ago, but hadn’t had time).
At the bottom of the Google Analytics article I was reading were all the trackback links and I clicked on one I thought was relevant to what I was interested in…
Up popped a very questionable site, which was totally unexpected and highly embarrassing.
What’s the world coming to when even Google can get spammed?
Be careful out there!
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